CarbonX
Corporate Branding and Collateral Design
for an innovative CMU company
Logo, and Collateral
In response to the growing demand among designers to reduce greenhouse gas emissions in the built environment, the Concrete Products Group—a consortium of industry-leading manufacturers—has developed CarbonX CMU Technology, an innovative solution designed to significantly lower the embodied carbon of concrete masonry units (CMUs) and select veneer products.
Challenge
The challenge was to create a brand identity that effectively communicates the innovative nature of the CarbonX CMU Technology while emphasizing its environmental benefits and commitment to sustainability.
Info
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ClientCarbonX
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Year2021
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RoleLogo, corporate Identity, and Collateral Design
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PartnerBanta Communications
Solution
The logo design incorporates a boxed “X” and directional elements to visually represent the containment and reduction of carbon emissions associated with the manufacturing process. This visual language reinforces the technology’s core mission: to advance low-carbon solutions within the concrete products industry.
Deliverables
Deliverables included logo design, visual identity direction, and print collateral to support the brand’s marketing efforts.
Outcome
The final identity and design direction helped establish a strong, cohesive brand presence that effectively communicates the company’s commitment to sustainability and innovation.
