Arkifi is a finance workflow automation platform that uses generative AI to help financial professionals move beyond manual spreadsheet modeling and focus on strategy, analysis, and decision-making. 2M Creative developed the logo and website to communicate the product’s intelligence, flexibility, and forward-looking value.
Challenge
Arkifi needed a modern brand identity and website that would feel credible to finance professionals while also signaling innovation, speed, and AI-driven capability. The challenge was to create something that felt both familiar to the industry and distinct from conventional fintech branding.
Info
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ClientArkifi
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Year2023
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RoleLogo and Website
Solution
The logo was based on the concept of Alpha (α), a term used in investing to describe an investment strategy’s ability to beat the market, or its “edge.” We also used a triangle as the foundation for the entire logo to represent the product’s modular, flexible, infinite, and customizable features, all powered by AI technology. We designed a clean, modern website that highlights the product’s features and benefits while also showcasing the brand’s personality and values. The website is easy to navigate and provides a seamless user experience, with clear calls to action and engaging visuals.
Deliverables
Deliverables included logo design, visual identity direction, responsive website design, and supporting brand application recommendations for digital marketing.
Outcome
The final identity and website gave Arkifi a clearer and more credible market presence, helping present the product as both innovative and trustworthy for finance teams evaluating AI-powered workflow tools.
