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CLIENT:

Minus Materials

PROJECTS:

Corporate Identity and Website.

Introduction
Identity System
Website
8

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Minus Materials cultivates bio-renewable limestone that performs the same as quarried limestone, and meets essential ASTM standards without embodied carbon.

The logo was designed to reflect the green aspect of their technology. Created with two Ms as the basis, and using light and dark sides emphasizing the conversion of algae to limestone, needed for use in cement products.

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