XL Construction

For XL Construction, we developed a series of collateral materials inspired by the visual language of their logo. By leveraging the brand’s color palette and geometric shapes, we created a cohesive design system that visually reinforces their core values. The materials were thoughtfully aligned with XL’s motto, “Building to Improve Lives,” using clean lines and structural forms to evoke strength, stability, and purpose. The result was a unified set of collateral that not only reflects the brand’s identity but also communicates its commitment to building meaningful, people-centered spaces.